T E Narasimhan And Viveat Susan Pinto

Stories by T E Narasimhan And Viveat Susan Pinto

Sri Sri signs on Sindhu to endorse health drink

Sri Sri signs on Sindhu to endorse health drink

Rediff.com   15 Oct 2016

This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.

Cognizant widens bribery probe

Cognizant widens bribery probe

Rediff.com   4 Oct 2016

The company owns 12 of 45 facilities it has in India and around 75 per cent of its global headcount of 2,44,300 is based in the country

Ashwin: On his way to becoming the greatest

Ashwin: On his way to becoming the greatest

Rediff.com   4 Oct 2016

What makes Ravichandran Ashwin the world's premier Test spinner?

Samsung swings into action after Note 2 explosion

Samsung swings into action after Note 2 explosion

Rediff.com   26 Sep 2016

The company will meet DGCA next week and is putting in place a strategy to contain the damage

In Ooty, chai pe charcha to double tea export to Pak

In Ooty, chai pe charcha to double tea export to Pak

Rediff.com   24 Sep 2016

At 235,000 tonnes per annum, Pakistan is the third largest importer of tea in the world as it can't grow tea because of adverse climate conditions. India supplies just about a tenth of tea imported the neighbouring country

Patanjali moves high court against ad regulatory body

Patanjali moves high court against ad regulatory body

Rediff.com   16 Sep 2016

While members are bound to listen to ASCI, the self-regulator has frequently faced resistance from non-members, who've challenged its authority to redress grievances of complainants

Ad lines blur as political leaders turn quasi brand ambassadors

Ad lines blur as political leaders turn quasi brand ambassadors

Rediff.com   15 Sep 2016

The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.

How Big Bazaar lost its way online

How Big Bazaar lost its way online

Rediff.com   14 Sep 2016

Three years after launching Big Bazaar Direct, Future group CEO Kishore Biyani's enthusiasm for online ventures has been tempered by growth concerns

Nestl shifts spotlight to non-Maggi brands

Nestl shifts spotlight to non-Maggi brands

Rediff.com   13 Sep 2016

Nescaf is leading the company's efforts to widen the public lens on its portfolio of brands

When Vishal Dadlani got it horribly wrong

When Vishal Dadlani got it horribly wrong

Rediff.com   6 Sep 2016

'Politics and religion is a dangerous mix in India and anybody even remotely seen crossing the line is taken to task.'

Meet the millionaire poster boys of online advertising

Meet the millionaire poster boys of online advertising

Rediff.com   24 Aug 2016

Bhavin and Divyank Turakhia remain as committed as ever to incubating start-ups despite selling their firm for $900 mn

Road to 70: Five brands that grew with India and on Indians

Road to 70: Five brands that grew with India and on Indians

Rediff.com   16 Aug 2016

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades

How Colgate plans to take on Patanjali

How Colgate plans to take on Patanjali

Rediff.com   2 Aug 2016

Colgate's toothpaste volume growth for the March quarter was 3 per cent.

What makes Rajinikanth the most valued brand of his time

What makes Rajinikanth the most valued brand of his time

Rediff.com   27 Jul 2016

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago.

India's first green train corridor in Tamil Nadu

India's first green train corridor in Tamil Nadu

Rediff.com   25 Jul 2016

The rail ministry has fitted 7,000 bio-toilets and the target is to fix 30,000 for the year.

Rajinikanth: Chennai Express

Rajinikanth: Chennai Express

Rediff.com   21 Jul 2016

Decoding Indian cinema's biggest superstar.

How airlines plan to draw passengers' attention

How airlines plan to draw passengers' attention

Rediff.com   19 Jul 2016

As fliers find themselves spoilt for choice, airlines are looking at ways in which to position themselves distinctively.

4 brands that hit Rs 100-crore mark in record time

4 brands that hit Rs 100-crore mark in record time

Rediff.com   18 Jul 2016

Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.

Air Carnival to start flying from July 18, offers cheap fares

Air Carnival to start flying from July 18, offers cheap fares

Rediff.com   17 Jul 2016

The fare for the inaugural flight is Rs 1 and the tariff for the first three months is Rs 999.

Ratan Tata, most active angel investor with 14 start-ups

Ratan Tata, most active angel investor with 14 start-ups

Rediff.com   13 Jul 2016

Ratan Tata invested about $299,000 during the first six months of 2016.